Evaluation of music magazines -
From carrying out my research into music magazines I have noticed that they:
· Appeal to an older readership of about 18 and over
· Display elements that would appeal specifically to a male audience
· Deal with only limited music genres (i.e. rock/punk/emo).
Because of this I can see that there is a clear gap in the market. The gap leaves room for a girly, teenage magazine containing current music, fashionable pop stars and all things girly!
I am now going to look into my target audience of around 14 to 18 and try and gain perspective on what they like, dislike and are interested in musically.
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I agree, this is certainly a niche. Magazines like Sugar do touch on these areas but not in the depth of a magazine that is totally focussed on music. The success of musicians like JLS, Jonas Brothers and Justin Bieber is in now way unconnected to this market.
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